Visual identity and editorial design
Personal project / Masters thesis
Slovenia is mostly known for its beautiful nature and less for the
many interesting Slovenian folk tales, legends and myths. That is
why I have decided to create a brand called Slovenian Heritage,
which promotes these old stories. The brand offers a series of
products, from a guide book to T-shirts. Symbols and elements of
stories featured on the products are presented in a modern and
edgy way and should be especially appealing for the young
Slovenian Heritage was my Master thesis, which is currently in production. The 5 legends presented in the book and products were chosen based on their location or because they are iconic stories, known in Slovenia.
The brand’s guide book can offer a different insight and allows the tourist to explore these seemingly ‘ordinary’ places in a more exciting way. The book features stories, illustrations, and simple maps of the locations of the stories. The idea was also to promote and support local businesses, that is why all products were made in Slovenia.