Barbara Borko

Sanda Vidmar

Visual identity and packaging design

Client: Sanda Vidmar

Sanda Vidmar is a handmade jewelry desiger from Slovenia. Most of her work is inspired by nature, animals and it is carefully recreated into silver plated jewelry pieces.

My task was to design a logo, packaging for her jewelry and to deliver a concept for the website. The typeface used for the logo was choosen because of the interesting leterforms, full of contrast. Sanda's pieces are made by hand so we decided to use a letterpress technique for her packaging. Packaging consists of 3 parts: a letterpressed box, a soft embossed velvet bag and a note with a handwritten message, which adds a personal touch. Graphics created for the website are a collage of details from nature combined with the jewelry models.